AT&T plans to offer a new mobile digital TV service this Sunday, including full-length shows and some movies, and will charge $15 per month for 10 channels.

Operated by Qualcomm, AT&T will have two exclusive channels on the service, it said Thursday. AT&T already has a mobile video service called CV, which is based on different technology. It works like Internet video, providing short clips on demand.

"AT&T Mobile TV is more than a new entertainment service - it is an experience that will significantly change and enhance our customers' mobile lifestyles," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "With this in mind, it was imperative that we launch this revolutionary service on devices that were optimal for the best mobile viewing experience imaginable. We worked closely with LG and Samsung to deliver these two iconic handsets, which are designed with the specific needs of what will soon become our Mobile TV viewing audience."

The eight channels shared with Verizon Wireless are CBS Mobile, Comedy Central, ESPN Mobile TV, Fox Mobile, MTV, NBC 2Go, NBC News 2Go and Nickelodeon. The two channels that will be exclusive to AT&T are PIX, which screens movies from Sony Pictures, and CNN Mobile Live.

"Our research revealed that news and movies were the two most popular program categories consumers wanted to watch on their mobile phones. We have exceeded their expectations with AT&T Mobile TV," said Collins. "Together with MediaFLO USA, we are changing the picture of television-viewing by giving our customers an innovative way to stay connected to breaking news from CNN Mobile Live, an arsenal of movie favorites with PIX and a formidable lineup of other quality programming while on the go."

Monthly packages will cost $15 a month for about 10 channels including Comedy Central, ESPN, MTV and NBC News. Or it will charge $13 for just four channels. Since AT&T Mobile TV operates on MediaFLO USA's multicast network, customers do not incur data or voice charges.

The only AT&T handsets that will initially work with the service are the ones that are going on sale Sunday: the LG Vu, a touch screen phone for $299.99, and the Samsung Access, a more traditional phone for $199.99. The prices apply with two-year contracts and are after $100 mail-in rebates. Other TV-capable phones will be available later.